Apple revenues slide but Tim Cook reckons fanbois will tolerate higher iPhone prices
that Apple's supply chain exposure to China as far as global manufacturing goes is smaller, though still significant: it claims that from 2014 to 2019, China was the primary location of 44 percent to 47 percent of its suppliers' factories, but said that had fallen to 36 percent by 2021.
Cornell Uni associate professor Eli Friedman told the newswire:"The China supply chain is not going to evaporate overnight... Decoupling is just not realistic for these companies for the time being." It noted that he expects diversification to"accelerate," however.
Apple is betting big that people are prepared to dig deep to get hold of the newest and latest iPhone, with Cook apparently confident that residents of the walled garden would never want to hop over into Android land, and will keep upgrading rather than sticking to their old iPhones. When asked last night about whether the market would tolerate a hike in iPhone ASPs during a"tough macro environment," Cook said:"I wouldn't want to predict, but I would say... the iPhone has become so integral into people's lives. It contains their contacts and their health information and their banking information and their smart home and so many different parts of their lives, their payment vehicle and – for many people.
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