Paul Schiraldi succeeds Lynda Berkowitz, who transitions into an advisory role at Famille C, majority owner of Ilia Beauty.
After nearly eight years as CEO, Berkowitz is “semi-retiring,” she said, but will also transition into an advisory role at Famille C, the Courtin-Clarins family’s investment firm and majority owner of Ilia. Berkowitz has been key to the clean beauty brand’s growth, helping Ilia Beauty scale from $2 million to $200 million in revenue.
That product would end up being Ilia Beauty’s hero, the Super Serum Skin Tint, which helped the brand triple sales early on.Founder Sasha Plavsic’s mission from the start when she launched Ilia Beauty in Laguna Beach in 2011 was to formulate products that were gentle for the skin but provided long-term benefits, with “clean” ingredients fusing makeup and skin care and sustainability in mind. With Berkowitz as CEO, the company grew nationally in the U.S. and in Canada , with Sephora as partner.
Schiraldi, who has more than 20 years of experience in beauty, most recently served as CEO of Murad under Unilever Prestige.
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