Paul Cauthen boasts that he’s “Country as Fuck” in a swaggering new song and wild video
“What can I say, we went for it on this one,” Cauthen says. “I’m an artist and songwriter, first and foremost, but I’m also an entertainer and a country boy at heart. I wanted a song and video that would show those sides of me, too. Little bit of mischief, little bit of fun. Let that inner ‘Country as Fuck’ flag fly.”
The ”Country as Fuck” video, directed by Amos David McKay, dials that exaggerated country attitude well past 11. Cauthen nimbly shimmies his way out to an old van, then adopts an auctioneer’s breathless patter for a “how-to” VHS and cassette series to be consumed by country people. The results are pure, hedonistic craziness — Cauthen slips between playing his high-rolling van huckster, a beer-swilling NASCAR dad, a pyro-happy grill master, and a silver-suited guitar slinger.
“My goal for the video was to lean into Paul’s lyrics in a nostalgic and ridiculous way,” McKay says. “Since he has such a dynamic and charming presence, I thought it would be funny for him to package the ‘CAF’ way of life inside a VHS tape and sell it back to the very people who embody it in the first place.”will be available April 1. The project was recorded at Modern Electric Sound Recorders in Dallas with the help of collaborators like Beau Bedford and Jason Burt.
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