When TAGHeuer throws a party on Fifth Avenue, A-listers show up in style. Check out the glamorous grand opening of their NYC boutique.
The event was held on the rooftop of a hidden penthouse just a few steps from the store. TAG Heuer CEO Frédéric Arnault and LVMH leadership enjoyed cocktails and a seated dinner with A-Listers, influencers, and media. Celebs on the guest list included brand ambassadors Patrick Dempsey and Alexandra Daddario, as well as friends of the house Kieran Culkin, Natasha Lyonne, Christopher Briney, Taylor Zackhar Perez, Thomas Doherty, and Garrett Wilson, to name but a few.
The interior is characterized by clean lines, premium materials, and a color palette of deep blues that complement the watch collections. Both new pieces and iconic designs are displayed throughout. TAG has also created an homage to the Carrera in honor of its 60th anniversary. The space even has interactive, multimedia elements. The freestanding Connected Watch display allows you to experience the next-gen Calibre E4 line. More importantly, there is a dedicated VIP Lounge for private consultations and tailored shopping experiences.
If you’re planning to check out the new store, don’t forget to look for the Carrera Skipper Chronograph. The contemporary take on the 1960s collector’s piece will set you back $6,750.
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