The LVMH-owned luxury label is joining forces with Japanese sports fashion brand Onitsuka Tiger.
Patou and Japanese sports brand Onitsuka Tiger are commemorating the latter’s 75th anniversary with an exclusive capsule collection sold online and in-store in Tokyo, Seoul, Shanghai, Paris, Milan and more. An immersive pop-up in London accompanies the launch, which includes apparel and three shoe styles.The campaign for the Patou and Onitsuka Tiger collection features American influencer and YouTuber Claudia Sulewski and includes a mix of still imagery and video footage.
A short black skirt is paired with an embellished white button-down and oversized headband. All of the looks are worn with the exclusive sneakers, which come in white, black and pink colorways. To celebrate the collection, Onitsuka Tiger is hosting a pop-up experience at their Regent Street location in London.
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