Until at least the end of July 'pending meaningful action from the social media giant.'
On Sunday, the outdoor apparel company pledged to support the-backed campaign in a bid to force the social media platform to change its handling of discrimination and hate speech. Patagonia will adhere to the boycott — which also extends to the Facebook-owned Instagram — and pull all their advertising"at least through the end of July, pending meaningful action from the social media giant," per the company's Head of Marketing, Cory Bayers.
The company then went on state that the potential profits earned from Facebook advertising"will never be worth promoting hate, bigotry, racism, anti-Semitism and violence," before adding that they want to help"ensure that Americans have access to free and fair elections this fall, we can't stand by and contribute resources to companies that contribute to the problem."
That said, Patagonia isn't the only brand participating in the #StopHateForProfit campaign. On Friday, bothand REI announced that they would stop purchasing ads from Facebook, as part of their push to place"people over profits." For 82 years, we have put people over profits. We're pulling all Facebook/Instagram advertising for the month of July.
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