The pop-up, at the space formerly inhabited by Barneys New York, will run from Oct. 20 to Oct. 22.
,” a three-day pop-up featuring AR try-on technology. Attendees can book a makeup session with a makeup artist from the brand and participate in product giveaways. It will take place at 101 7th Avenue, a space formerly inhabited by Barneys New York, from Oct. 20 to Oct. 22 with no charge for tickets.
It’s also a great opportunity for McGrath to tell the brand’s history, including her own storied career, she said. “It helps a customer understand the brand history to see the past, look at fantastic editorial and runway images,” she said of the space. “We’re going to have a lot of experiences for them to play around with, and our team will be there and we’ll be able to put makeup on them, too. They will go through the whole journey.”AR try-on efforts. The beauty shopping tool debuted in 2020.
The brand is on an “amazing trajectory, with lots of growth and lots of innovation,” McGrath said, noting that her value proposition is resonating. McGrath is known to look outside of beauty for collaborations. On the product front, she’s previously teamed with Supreme, “
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