Pastor Jamal H. Bryant of New Birth Missionary Baptist Church announced a 40-day economic boycott against Target, starting March 3, 2025. Bryant is urging African Americans to stop shopping at Target and divest from its stock holdings in protest of Target's decision to pull back on its Diversity, Equity, and Inclusion (DEI) programs. The boycott follows a new White House directive that encourages federal agencies and companies seeking government funds to eliminate DEI-related programs. Bryant argues that Target's move threatens economic opportunities for Black professionals and businesses.
New Birth Missionary Baptist Church’s Pastor Jamal H. Bryant recently told the church that he will launch a 40-day economic FAST against Target . Photo credit: newbirth.org/new-birth-live/‘ Publisher and my father, Wilbert “Bill” Tatum, before me.
In a statement, Bryant said “Target’s decision to eliminate its Diversity, Equity, and Inclusion commitments a move that threatens economic opportunities, mentorships, and hiring initiatives for Black professionals and businesses.”The first month of the second Trump administration has offered a right-wing interpretation of civil rights. This new administration is advocating a nationwide rollback of DEI initiatives, and many of the largest corporations in the country have responded to this call.
After the Minneapolis, MN police killing of George Floyd in 2020, Target –– whose corporate headquarters are in downtown Minneapolis –– had been at the forefront of promoting diversity programs. Now, the corporation has terminated itsspoke out against the retailer on January 30, they called for a nationwide boycott against Target to begin on Feb. 1. During their rally, one speaker talked about how big corporations use prison labor to produce the products sold at discount stores like Target.
TARGET Boycott DEI ECONOMIC IMPACT RACIAL JUSTICE
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