Parsons Xtreme Golf, the golf equipment and its offshoot PXG Apparel, aim for 40 retail stores by 2024.
“‘How do we take this [look] on and off the golf course?’ is at the forefront of everything we do,” said Renee, who always has her eye on the runway for inspiration. “It’s about reinventing golf attire with fashion elements that roll right into après-golf. People also wear it to run errands, work and play other sports like tennis and pickle ball.”
After sizing was regraded for the U.S. market, returns fell to 3 percent or less. PXG gets ahead of supply chain setbacks by sourcing materials from a variety of regions like Italian knits, Peruvian cotton and Japanese khaki. The couple’s aggressive approach to store openings is a bright spot in the current retail climate. Renee brings her experience in running events for GoDaddy, and they hired a Los Angeles event planner to work in-house in Scottsdale. Ken Downing curated a fashion show at their Dallas store opening last year, where brand ambassadors Gary Player, Anna Rawson and Darius Rucker mingled with other celebrities.
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