Parmalee's new single 'Cowgirl' tells the story of its journey from a UK-born drum loop to a chart-topping country hit. The song's unique beat, reminiscent of Bo Diddley and cheerleader rhythms, caught the attention of songwriters and producers who saw its potential for a country crossover. Parmalee's signature sound, a blend of hard-hitting uptempos and midtempos, is evident in 'Cowgirl', which features catchy lyrics and a fun, party-like vibe.
One of the many benefits of the internet is one that 20-somethings likely take for granted: immediate access to song lyrics.
The thing that stands out most, though, about “Cowgirl” is a hard, syncopated backbeat. It feels like a cousin to the Bo Diddley groove or, as Thomas suggests, the cheerleader rhythms of the 1982 Mickey Basil pop hit “Mickey.” That alone should have programmers paying attention: sports-based riffs formed the foundation of Shania Twain’s “Any Man Of Mine” and “Man! I Feel Like A Woman!”
The group’s other members, drummer Scott Thomas and guitarist Josh McSwain, agreed. Parmalee’s first single, 2012’s “Musta Had a Good Time,” had set expectations for a career built on hard-hitting uptempos, but the group’s biggest successes have leaned toward midtempos and ballads. That includes their last four singles, three of which – the Blanco Brown collaboration “Just the Way,” “Take My Name” and “Gonna Love You” – reached No. 1 on Country Airplay.
Matt brought in the “giddy hard” thing, and all told, the song struck a balance between the abstractions and more standard images from mainstream country. “It’s got a lot of clichés in it, too,” Fanning notes. “You’re talking about and Levi’s and Bud Light, all the things that are country. But that’s the thing about country music. That stuff never does get old.
The band would overdub instrumental parts later to get more of the band’s imprint on the recording, around the time that Matt threw down the final vocal, working the upper part of his register. Knox and McSwain joined him for an intense day of harmonies intended to enhance the light nature of “Cowgirl.”
The guys chased down harmonies from multiple spots in the studio, creating perhaps 30 or more total voices to fashion a party atmosphere.
COUNTRY MUSIC SONGWRITING MUSIC PRODUCTION PARMALEE COWGIRL UK MUSIC SCENE
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