Paris Saint-Germain and Jordan Brand open a Paris Fashion Week pop-up for their upscale Jordan Wings collection, including a rare Air Jordan High 1.
NBAclub joined forces with Jordan Brand to open a pop-up store offering a selection of co-branded clothes and accessories, including a 7,500-euro pair of Air Jordan High 1s.Guests packed the pocket-sized space on Place de Marché Saint-Honoré to catch a glimpse of the shoe, available in a limited edition of 23 and housed in a lacquered wooden box shaped like the Parc des Princes soccer stadium, alongside a backgammon set.
A handful of guests were asked to tuck away their phones and ferried in darkened vans to dinner in a secret location, which turned out to be a car park underneath Place Vendôme, home to the city’s most exclusive jewelers.The 86,100-square-foot garage is home to The Collection Paris, a private club for car collectors stacked with 225 supercars including Ferraris, Porsches and Lamborghinis, and even a couple of authentic Formula 1 racing cars.
Tim Yu, vice president of global communications and purpose at Jordan Brand, said the location was designed to reflect the brand universe inspired by
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