Hilton and X will create videos involving live shopping in an apparent push to get X closer to an “everything app.”
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Sam Bankman-Fried Considered Paying Trump $5 Billion Not To Run For President, New Book Says—Why The Deal May Have Been Legalare reporting—the latest move by billionaire Elon Musk’s company to inch X closer to becoming an “everything app,” following reported“together we're going to create a launchpad for new initiatives in video and live video, live commerce, Spaces, and so much more.”
Hilton and X will create four “video content programs” annually that include live shopping, along with “a host of new activations across all surfaces of X,” a spokespersonit was stopping one of its oldest forms of advertising to redirect advertisers to other promotions—in an effort to improve the platform’s dwindling ad revenue.
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