Paris Fashion Week is back at full throttle with a nine-day schedule featuring 106 brands.
, and Pascal Morand, executive president of French fashion’s governing body, are working hand-in-hand to meet the challenges of the post-pandemic era as brands contend with a new set of problems that threaten to derail their recovery, including rising inflation, energy shortages and ongoing supply chain disruptions.
Asian brands are back in force too, with labels like Mame Kurogouchi and Noir Kei Ninomiya staging their first runway displays in Paris since 2020. “These are catalysts that allow brands to show in Paris,” he said, noting that designers also have access to a reduced-rate show space and the Sphere showroom, both hosted at the Palais de Tokyo contemporary art museum.
, the federation is liaising with the city authorities and Paris police to make sure everyone’s plans run smoothly. “We urge all houses that are less accustomed to dealing with security issues to put in place adequate safety measures,” Morand said. Behind the scenes, the fashion organization is also helping brands to reduce the environmental footprint of their events and collections, thanks toThe events tool calculates some 120 key performance indicators covering all stages of an event, from signing up with a production house to castings and fittings, and including digital communications. Informally launched last September, it was used by 57 percent of participating brands during the fall 2022 shows.
“I hope that one day we’ll be able to publish a carbon and CSR footprint for Paris Fashion Week. Today, we’re in the construction phase, and that is achieved by everyone taking part,” he said, noting that ecological design requires a total change of mind-set. “It’s more expensive and it shouldn’t come at the expense of creativity, so for all of this to change, it takes a bit of time.”
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