Olympic medals designed by LVMH subsidiary Chaumet and produced by Monnaie de Paris are tarnishing just days after being awarded, prompting criticism and jokes from athletes. The International Olympic Committee has pledged to replace the defective medals, mainly bronze, while LVMH attempts to distance itself from the issue.
More than 100 Paris 2024 medals have started rusting, taking the sheen off French luxury conglomerate LVMH ’s image, as well as the national mint’s reputation.French swimmer Yohann Ndoye-Brouard jested that the medals were from “Paris 1924” due to their poor quality. / Photo: Reuters
Manu Bhaker, an Indian bronze-winning shooter, reported that the top coating came off 2-3 days after winning the medal. "These Olympic medals look great when they're brand new, but after letting it sit on my skin with some sweat for a little bit and then letting my friends wear it over the weekend, they're apparently not as high quality as you would think," he said.
Chaumet, who had never designed a sports medal before, reportedly ran into issues designing the bronze medal because it was the trickiest metal to work with out of gold and silver. The medals"had to bear the brunt of the new products used" as new regulations banned a component of the varnish previously employed and"had to be replaced at short notice", according to French industry media La Lettre.
OLYMPIC GAMES PARIS 2024 LVMH CHAUET MONNAIE DE PARIS MEDAL FAILS TARNISHING FRANCE
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