Misleading marketing claims on unhealthy foods may put infants and toddlers at risk of obesity and lifestyle diseases.
Parents are being 'deceived' by health claims on baby food products sold in major U.S. grocery stores, according to research published today.Manufacturers use promotional claims to distract consumers from a product's poor nutritional profile and give the misleading impression of healthiness, wrote researchers from The George Institute for Global Health in scientific journal Nutrients.
Coyle said that these claims created a health halo around these products, adding: 'We saw this not only in the use of misleading claims but also in the use of misleading names, where the product name did not reflect the main ingredients found on the ingredients list.''For example, snack and finger foods often referred to fruit or vegetables in the product name, despite primarily being made of flour or other starches.
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