As parents across the country homeschool their children because of the pandemic, they are buying up educational materials in a surprising boon for the publishing industry
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18, 2020 in New Rochelle, New York. Schools in New Rochelle, a hot spot in the U.S. for the coronavirus pandemic, were suspended on March 13, and parents have been tasked with carrying out distance learning programs at home. Eaton, a former high school administrator, said she plans to hold sessions with her three children from 9am-12pm Monday-Friday. .
Sales of juvenile education, language and reference books spiked 38% in the week ending on March 14, according to dataAlthough the bump is a reaction to the spread of coronavirus, the data does not account for the closings of some of the biggest school systems in the country; New York City, Chicago and San Francisco did not close their school districts until the week of March 16.
Parents are also looking for ways to entertain their homebound children that don’t involve screens; year-to-date sales of children’s books featuring games, puzzles and activities were also up nearly 10%. Education is not the only category seeing a boost; cookbooks and gardening books saw double-digit gains as people spend more time at home.These sector gains do not alone spell good news for the industry. Although year-to-date sales of all categories increased 0.7%, book sales dipped 10% in the week ending on March 14 as
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