'With multi-tier pricing options, Paramount+ will reach even more subscribers,' says Marco Nobili, executive vp and international general manager for Paramount+ about the new 'Basic Plan.'
will launch the “Basic Plan,” its first mobile-only plan, in Brazil and Mexico on April 18 as it looks to broaden its potential consumer reach with a lower-priced offering in markets with high smartphone usage.
“This new offering is part of our broader strategy to scale Paramount+,” Marco Nobili, executive vp andgeneral manager for Paramount+, said on Thursday. “With multi-tier pricing options, Paramount+ will reach even more subscribers by fitting diverse customer choices and grow our global direct-to-consumer distribution.
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