UFC 324 was a smash hit from a ratings standpoint and Paramount's recent numbers prove it.
UFC CEO Dana White wasn't lying when he said UFC 324, the promotion's debut card on Paramount, was a huge hit for the streaming service. After signing a $7.7 billion-dollar rights agreement last August that would guarantee the entire UFC rights inventory accessible to fans in the United States and other select territories with more to come in the future, Paramount+ is seeing results almost immediately.
had been tracking the UFC's new deal in the lead-up to the event, revealing at least one-million subscribers were added in the hours before the event began. This largely explains the joint UFC-Paramount+ press release that went public Monday afternoon. During the peak moment of the night, the UFC and Paramount saw streams hit 5.93 million viewers, as an interim lightweight title fight between Justin Gaethje and Paddy Pimblett headlined the card from the T-Mobile Arena in Las Vegas. The entire event, as every card moving forward will, was made available to stream on Paramount+ for no additional cost outside of the main tiers , making the event arguably the most user-friendly and accessible in UFC history."Paramount+ today announced a standout debut for UFC 324 held Saturday, January 24, delivering nearly five million streaming views and over seven million households, the platform’s largest exclusive live event to date," a"UFC 324 also reached more homes than any other live UFC event in nearly a decade across linear, broadcast and streaming.", the UFC delivered in a big way, as the hashtags #UFC324 and #UFCOnParamount were the hot topics Saturday night. Over 186,000 people talked about the card in some fashion, as the event trended No. 1 for six hours .The UFC is carrying its momentum into this Saturday night, with a UFC Featherweight Championship rematch between Alexander Volkanovski and Diego Lopes in the main event. Volkanovski will look to beat Lopes again after doing so at UFC 314 in Miami last April, which also served as the main event for that card. The UFC is already seeing exponential growth nearly a week into the live event schedule, making it easier than ever to watch the fights at any time regardless of the event, stakes, or other factors.Zain Bando is a writer & columnist for Gameday Media's MMA Knockout, expanding his portfolio as a Staff Writer for Dallas Wings On SI with previous in-network contributions around the echosystem. Outside of covering fights, Bando's background includes Big Ten football and men's basketball with leans toward Illinois and Northwestern with a broader league view for bylines including The Sporting News, FanSided, Men's Journal and others since 2019. Bando can be reached at zainbando99@gmail.com or via his social media accounts @zainbando99.UFC 324: Gaethje vs. Pimblett Start Time, Odds, Step-By-Step How to Watch Free Dana White Says UFC Met With FBI Over Unusual Betting ActivityDwayne Johnson Discusses How He Gained Over 30 Pounds for 'The Smashing Machine'
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