Jo Ann Ross Shifts to Advisory Role at Paramount, John Halley Tapped as President of Advertising
“I feel very lucky to have made my career in this business,” Ross said in a memo to staff Tuesday. “It feels like just yesterday that I joined CBS. I look back fondly and take stock of how much has changed since then. I was hired to oversee Olympic sales, a rare and exciting feat for a woman in this business. And over the last three decades, there have been so many developments that have profoundly shaped the industry and also inspired me.
Halley, meanwhile, joined Viacom in 2007 and has held various ad sales roles, including overseeing the development and launch of ad products like Vantage and EyeQ, as well as the creation of OpenAP< for which he serves as chairman. I am very proud to be the first woman and longest-tenured broadcast sales leader. And since our merger, I’m truly honored to have led this organization across our expansive broadcast, cable and streaming portfolio of leading entertainment, news and sports brands.
With the team in great shape, it is time for change. I have no doubt that we are set up for even greater success. Jo Ann sent the note below about this news to the Ad Sales team earlier this morning, and I wanted to share it with you all as well.
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