The team behind Pantone Color of the Year launched a color intelligence service with trend forecasting and color insights for the creative community.
Pantone Color Insider is available globally and has been integrated as a new feature into the Pantone Connect product suite to provide a full-service digital experience.Color Insider — an “aesthetically provocative” and “culturally relevant” color-centric trend service uniting all areas of design through the shared language of color.features color trend forecasts and data to give users insight regarding what’s trending — short-term, long-term, macro and local — on key color stories.
“For over 25 years, the Pantone Color Institute has been a go-to destination from brands and designers around the world looking to understand the future ofand how to inform their own brand and product color choices. Pantone Color Insider gives us the opportunity to take a lot of this information and knowledge and make it accessible to our larger creative community,” said.
The provider of professional color tools for designers is collating the experience from the team at the Pantone Color Institute into a digital experience. Pantone Color Insider will have a dedicated editorial team to collect, curate and compose color stories that impact and influence design. The service will also feature content and data useful for creative inspiration, education and decision-making every week, including expert trend insights and color education.
“So many people come to us and expect to get this information from us, and we did not have information like this readily available ,” Pressman said. “We are a unique destination where color comes first. We’re in the business of color; how could we not be a resource for” access to Pantone Color Insider’s limited content and basic palette-building or can sign up for one of two user options.
t it’s also the why — provides the confidence to make those color decisions,” Pressman said. This is what you need to know, and this is why we see it happening. The clarity and conciseness of what we can provide is really what people are looking for.
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