.PanteraCapital has led a $10 million Series A funding round in NFT infrastructure startup Rarify, which helps companies natively integrate NFTs into their platforms. BrandyBetz reports
Rarify, which offers infrastructure to help companies add non-fungible tokens to their platforms, has closed a $10 million Series A funding round led by crypto investment firm Pantera Capital at a $100 million valuation. Other investors included Eniac Ventures, Greycroft, Hyper and Slow Ventures.“Rarify removes the biggest hurdles companies face when introducing NFTs to their existing products,” said Pantera partner Paul Veradittakit in a press release.
Rarify is intended to offer an application programming interface platform that lets companies create, manage and scale NFT products with a simple integration. Rarify currently offers commerce API infrastructure for marketplaces and applications to build end-to-end NFT experiences. The company also provides real-time API access to historical data for NFT assets across multiple blockchains that companies can use when building decentralized finance and marketplace products.
“Opportunity is best harnessed by early movers and Rarify makes NFT feasible for more companies than ever before possible,” said Jon Oringer, founder of Pareto and Shutterstock. Pareto participated in Rarify’s $2 million seed round in September.
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