Panera Bread is eliminating Charged Lemonade from its menu, the caffeinated beverage that has sparked multiple lawsuits and caused a public relations nightmare for the company.
Related video above: Panera pivots company model in pandemicThe Charged Lemonade s will come off the menu in the next two weeks, according to Bloomberg, which first reported the news. The chain declined to comment to CNN on the timeline of the drinks' removal.
'Very often in lawsuits, there is a knee-jerk reaction among lawyers to do as little as possible publicly out of some vague fear that you are exposing yourself to additional liability,' crisis PR expert James Haggerty previously told CNN, noting that this approach can have a detrimental effect on the market value of a company, at times to the tune of hundreds of millions of dollars.
Panera Dropping Charged Lemonade Death Lawsuits
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