Panera Bread unveils its new breakfast strategy, which includes upgraded coffee and new breakfast wraps.
Panera Bread has long been associated with bagels and pastries, but the company is finally trying to make breakfast a bigger chunk of sales.
But Shaich stepped down as chief executive in 2017, and his relationship with the company he founded has soured. A judge recently dismissed a lawsuit from Panera against Shaich regarding the hiring of top tech executives. "We believe that we have an opportunity to fill that void," said Dan Wegiel, Panera's chief growth and strategy officer.
Panera has also been investing in its coffee offerings. For a long time, its most visible java drinks have been its self-serve drip coffee.The company is now paying more attention. This spring, it is rolling out cold brew products, following in the footsteps of more established coffee names like Starbucks and Dunkin'. It will also upgrade its drip coffee options with new light and dark roasts.
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