Several prominent women in sports, including Arizona women's basketball coach Adia Barnes and ESPN broadcaster Sarah Spain, spoke about the ongoing fight for equity in athletics and broadcasting at a panel discussion at Tucson's Fox Theatre.
Bruce Pascoe Nearly 56 years after a Boston Marathon official tried to tear off Kathrine Switzer’s now-famous No. 261 bib and pull her out of a race run exclusively by men to that point, women’s basketball players from LSU and Iowa were asked to play the 2023 NCAA title game in front of ABC cameras — and 9.9 million people tuned in to watch.
“To Kathrine's point, it’s the same as trying to run a race and people pulling you out of it, to have a constant barrage of `You’re too fat, you’re too ugly,' all these things that men just don't have to deal with in the business, and how much talent is lost to that because they give up and go do something else."
“And when my daughter saw the really mean ones, it was . She’s an adult legally and she can see this stuff, but there is some value in sharing that with my children and understanding that they don't define me and my job.” The discussion also touched on times when actions said more than words. Mleczko said she was covering an NCAA women’s “Frozen Four” hockey championship in New Hampshire in 2016 — but noticed that the winning players from Minnesota were given celebratory hats that said"Frozen Four Tampa 2016," referencing the site of the men’s championship that year.Having helped the U.S.
ESPN.com reported that ESPN had a rights deal with the NCAA to show all Division I championships, excluding men's basketball and football, through 2023-24 for $34 million annually — but also quoted an independent media expert saying the annual broadcast rights for women’s basketball would be worth between $81 million and $112 million in 2025.
Spain said men’s sports are often an “opt-out” because of their heavy exposure, while lighter media coverage of women’s sports makes it harder for viewers to find them — or even know why they should.
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