Pamela Lifford – or Pam Lifford – topped the Bleeding Cool Top 100 Power List in 2018, and made No 3 on the Power List in 2019 (the last year we ran one) as her role at Warner Bros.
, President of Global Brands, Franchises, and Experiences, saw her oversee all DC Comics businesses, as well as worldwide consumer products, themed entertainment and franchise management. Deadline quoted Warner Bros. Discovery saying that Lifford is 'stepping back from her role to focus on a family member's healthcare needs.' Those reporting to her will now report to her own superior, Bruce Campbell. No, not the Evil Dead Bruce Campbell .
She saw Marie Javins make EIC of DC Comics, a move towards larger pricier anthology comics at DC, the growth of YA and kids graphic novels, and a move into Webtoons and more prestige-format graphic novels. How much of that was her own hand on the tiller may be debated, as she had a wide WBD remit at a time when the company was going through major changes.
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