Palace Skateboard opens a new store in Hong Kong, incorporating local historical elements, British heritage, and the brand's street DNA. The store features unique design elements, and the brand will release exclusive pieces to commemorate the opening, further expanding its presence in the Asian market with strong growth in direct-to-business sales.
The exterior features brick tiling and neon Palace logos. Less popular today, the city was heavily associated with giant neon signs of all sorts during its heyday in the ’90s.Inside, brown and green tiles cover the floors and walls, complemented by custom triangle-shaped and P-shaped ceiling lights.
At the entrance, the brand’s signature tri-ferg logo is embedded into the floor, alongside a sculptural P-shaped bench, both of which received a cohesive neon treatment.The brand said the Hong Kong store’s visual language is aimed at bringing together the city’s rich and complex history, British heritage, and Palace’s street DNA, while signaling the brand’s growing presence in the region. To commemorate the opening, the brand will release several Hong Kong-exclusive pieces, including a nostalgic capsule in collaboration with South China FC, as well as a varsity jacket, hoodies, T-shirts, and accessories featuring traditional symbols such as the jade dragon and yin and yang reinterpreted through Palace’s own visual lens.Prior to expanding into Hong Kong, the brand was sold in four locations in Japan and two in South Korea: one in Apgujeong and one in Mapo-gu. It’s also available in mainland China via Tmall and WeChat mini-program. According to the latest Companies House filings, Palace saw a marginal 3 percent increase in turnover for the year ending Jan. 31, 2025. Direct-to-business sales, where the brand’s international expansion deals fall under, however, saw a 92 percent jump in the period. It is primarily driven by the territorial distribution agreement for the South Korean market.‘Tell Me Lies’ Stars Grace Van Patten and Jackson White Front Calvin Klein’s ‘Our Calvins’ Valentine’s Day CampaignNewest Air Jordan Takes Page From Michael Jordan's First Championship…Chappell Roan Revives Mugler's 1998 'Nipple Ring' Dress on the…. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the GoogleWWD and Women's Wear Daily are part of Penske Media Corporation. © 2026 Fairchild Publishing, LLC. All Rights Reserved.
Palace Skateboard Hong Kong Store Opening Streetwear Expansion
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