Findings show that 31 percent of users are more likely to stick with a product or service after viewing an ad from said brand on the short-form video platform.
A new report finds that 31 percent of viewers are more likely to stick with a brand after seeing an ad on TikTok.
“Fueled by a blend of curiosity, imagination, vulnerability and courage - creative bravery will be infused into our daily lives." In the face of increasing demand for transparency coming from today’s consumers, many luxury players are looking to bridge the gap with conversation starters that lead to further engagement and conversion. Advertisements placed on TikTok are helping drive impact here.
One effective tactic for connecting with consumers on TikTok lies in a brand’s ability to remain relatable, a challenge for luxury brands that have grown accustomed to leveraging exclusivity as a means of garnering interest. The report emphasizes that on TikTok, trust is cultivated through the platform's receptivity to both sharing and receiving feedback. This loop sets TikTok apart, creating a space where meaningful and sincere community interactions thrive, offering a stark departure from the polished aspirational messaging that often leaves audiences skeptical on other platforms (The importance of speaking to younger segments on the planet’s fastest-growing social media app is paramount.
Estimates suggest that more than half of TikTok’s users were born from 1996 to 2012. The cohort remains commercially active.
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