SunStar Publishing Inc.
A favorite expression of mine is “the world has changed and if we don’t adapt, we perish.” Bill Gates, Microsoft’s billionaire-founder, once said that Microsoft is two years away from bankruptcy. Most probably, he was just stressing a point because at that time he was the world’s richest man. But his statement struck a chord with me. It’s been my constant reminder to never stop improving and to focus hard on our businesses or we fail. For me, success is a journey, not a destination.
tagline is like the elevator pitch of your brand. A brief statement that encapsulates what you’re all about. When Casino Español de Cebu decided to sell proprietary ownership shares to the public in 2002, the board appointed me to head its marketing committee with the late Bobby Aboitiz and Earl Kokseng as members. The first thing I did was to come up with a compelling tagline.
While consistency is important, companies must be adaptable to evolving trends and customer expectations. My youngest son, Michael, in his desire to offer affordable but good quality meals for students, workers and young professionals came up with our newest brand, Pinutos Ni Manong. His banana leaf-wrapped rice toppings cost only P65 to P95 each. We recently opened our first Pinutos Ni Manong Restaurant beside the Esso Gas Station in Banilad and it’s gaining traction fast.5.
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