Blenders Eyewear just had its biggest sales week ever, thanks to a viral story centered on its newest partner, NFL legend Deion Sanders.
SAN DIEGO — Blenders Eyewear, a small sunglasses company based out of Pacific Beach that has been taking on the big manufacturers for more than a decade, just had its biggest sales week ever, thanks to a viral story centered on its newest partner, NFL legend and current Colorado University head coach Deion Sanders.
Blenders, which first showed ABC 10News in 2017 how it uses social media to drive sales, was preparing to roll out its new line of Sanders-endorsed sunglasses next month when a tailor-made viral moment presented itself last week. Fisher is referring to an unusual war of words between two coaches ahead of last Saturday's contest between Colorado and Colorado State. Rams head coach Jay Norvell criticized Sanders for wearing sunglasses when interacting with people, suggesting it was disrespectful.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Watch Deion Sanders celebrate Shilo Sanders’ pick 6 in special dad-son momentShilo Sanders returned the interception 80 yards for the touchdown.
Read more »
Deion Sanders’ Colorado stays unbeaten after beating Colorado State in double OTShedeur Sanders threw a TD pass to Michael Harrison in the second overtime and No. 18 Colorado rallied to beat Colorado State 43-35.
Read more »
Deion Sanders shrugs off Colorado State trash talk after win: 'I’m onto bigger things'Colorado Buffaloes head coach Deion Sanders appeared to let bygones be bygones amid the trash talk levied at him from Colorado State's Jay Norvell after the win.
Read more »
Deion Sanders shrugs off Colorado State trash talk after win: 'I’m on to bigger things'Colorado Buffaloes head coach Deion Sanders appeared to let bygones be bygones amid the trash talk levied at him from Colorado State's Jay Norvell after the win.
Read more »