Not a week goes by without news, quasi-news or non-news related to the Pac-12’s media rights negotiations and fight for survival. Here’s the Big Ten, reportedly meeting with Oregon and …
But with the process closer to the end than the beginning, this seems like the right time to step back and assess the basics.The chief obstacle to Pac-12 survival has always been another round of Big Ten expansion that targets Oregon, Washington, Stanford and Cal.— Big Ten presidents don’t have the appetite to destroy the Pac-12.— Remaining West Coast options don’t carry media valuations that make them accretive for the Big Ten.
But the Big Ten appears likely to stand down this fall, leaving Oregon, Washington and the Bay Area schools with no option but to remain in the Pac-12.We believe Arizona, ASU, Colorado and Utah prefer to stay in the Pac-12 — their alumni bases are on the West Coast, after all — rather than join a conference rooted in the Southern Plains.
The Big 12 left money on the table by renewing its partnerships with ESPN and Fox rather than going to the open market in 2024.
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