The Cougars and Beavers will benefit from replacing games on the Pac-12 Networks with a package of broadcasts on The CW.
Against the backdrop of rejection and desperation, Washington State and Oregon State have accumulated enough victories to stay afloat in the realignment game.They signed a football scheduling agreement with the Mountain West and secured affiliate memberships in the West Coast Conference for other sports, including basketball.And with the recent reveal of their TV schedule for the upcoming football season, the Cougars and Beavers added another win to the ledger.
We then compared that audience to what was available for the Cougars and Beavers in 2023, when many of their games were shown on the Pac-12 Networks.The Cougars and Beavers will attract only a fraction of the total eyeballs available, but the size of the viewing universe isn’t irrelevant in their pursuit of relevance.— Broadcast TV networks : 100 million homes— Pac-12 Networks: 15 million homes
Ultimately, the ratings will serve as judge and jury on the exposure generated by the ‘Pac-2’ schools in their unprecedented journey as a two-team conference.After all, the Cougars and Beavers are replacing high-profile games against Pac-12 opponents with matchups against Mountain West schools — the viewership challenge, in some cases, will be supreme.
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