Pac-12 Hotline: How much could women’s March Madness be worth to Pac-12 and its schools?

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Pac-12 Hotline: How much could women’s March Madness be worth to Pac-12 and its schools?
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In 2021, between the men's and women's NCAA tournaments, Pac-12 schools picked up 28 wins. But the financial impact of those wins on the conference, in a financial sense, couldn’t be any different. On the men’s side, the Pac-12 brought…

Alex Simon San Jose Mercury News It’s been two years since, arguably, the greatest March Madness in Pac-12 history.

The BPF awards one unit to a conference for each game played by its teams . Those units are pooled and carried forward for six years. Each unit has a dollar value that increases by about three percent each year of the payout cycle. In fact, estimates show that the women’s tournament on its own could be worth “between $81 and $112 million annually beginning in 2025.”

“We’re at that place where we’re in high demand,” Staley said. “I do believe that women’s basketball can stand on its own and be a huge revenue-producing sport that can do, to a certain extent, what men’s basketball has done for all those other Olympic sports.”“I don’t think any of us are asking to be just like the men, obviously they’re ahead of us in that deal … We want to grow the pie. I think it’s more of an opportunity. It’s an opportunity to be a valuable resource on our campuses.

Stanford has been the standard bearer for the Pac-12 on the women’s side, with its 100th NCAA Tournament victory coming in this year’s first round. Using the high end of the gender equity review’s estimate of $112 million and the same unit setup as the men , a women’s BPF would be worth $21,793,199.If we use the same scale, a women’s basketball unit for 2022 would be worth $43,655.

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