Founder Wayne Kulkin and investor Mark Wahlberg detail future plans, including a U.S. factory to bring domestic jobs.
P448 also collaborated with Ultimate Ears to create the limited-edition P448 Wonderboom 2 portable speaker featuring hand-painted artwork and a reusable Ocean Bottle that launched first at Le Bon Marché.
“It was Wayne [Kulkin, founder and executive chairperson of StreetTrend LLC] who got me most excited,” Wahlberg said about investing in Kulkin’s footwear and apparel company that designs, manufactures, distributes and sells P448. “We’re on the quest to find the perfect shoe to perform and train. Style is really for everybody — not to mention what they’re doing for sustainability. There’s a real opportunity to start here and build.
But how could a sneaker brand that hasn’t even been in business 10 years entice an avid sneakerhead to invest and partner?
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