Overstock will reportedly meld both companies’ e-commerce platforms into one, under the Bed Bath & Beyond name.
Bed Bath & Beyond’s stores might be disappearing, but the home-goods retailer will survive in online form, following Overstock.com Inc.’s deal announced Wednesday to acquire and revive the bankrupt chain’s website and loyalty program.
Overstock said that within the next week, it will relaunch the Bed Bath & Beyond domain in Canada. And it said that “weeks later,” it would set up a new website, mobile app and loyalty program in the U.S. The New York Times reported that beginning in August, shoppers in the U.S. who visit overstock.com would be routed instead to bedbathandbeyond.com. The Times reported that Overstock also planned to bring back Bed Bath & Beyond’s wedding registry, and was weighing whether to rename the combined business entirely — potentially going with Bed Bath & Beyond.
A separate auction for Buy Buy Baby had been set for Wednesday morning. But CNBC reported on Wednesday that Bed Bath & Beyond had split that process up into two parts — one for the baby-products chain’s intellectual property; the second for offers to keep its physical stores afloat, set possibly for Thursday.
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