Apple's announcement of its subscription TV service included a host of celebrities - but no price $AAPL
- Apple Inc brought in Oprah Winfrey, Steven Spielberg, Jennifer Aniston and Jason Momoa to talk up its new television streaming service at a Hollywood-style event on Monday marked by standing ovations, hugs and soaring rhetoric.
“We believe deeply in the power of creativity,” Chief Executive Tim Cook told an audience at the company’s Cupertino, California, headquarters. Apple has commissioned more than 30 shows, including a science fiction show from Spielberg, a horror series from movie director M. Night Shyamalan, a new Sesame Workshop show teaching coding to kids and a drama set in the world of morning television starring Oscar winner Reese Witherspoon and popular former “Friends” star Jennifer Aniston.In true Hollywood style, Apple saved the biggest performance until last, introducing producer and former talk show host Winfrey.
Winfrey said she had joined Apple because “they are the company that has re-imagined how we communicate.” Songstress Sara Bareilles performed an emotional new ballad that will serve as the theme song from her new musical drama “Little Voice,” while Pakistani-American comedian Kumail Nanjiani performed a brief standup routine to introduce his “Little America” series about immigrants in America.
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