David Rosendale, the former public relations head for Norton Simon, hits back at the Netflix series and reveals the real Halston story.
My cursor has been hovering over the icon for the Netflix series about Halston, the iconic fashion designer, hesitant to click on it for a week. What do you do when somebody makes a movie about seminal moments in your life, gets the facts wrong and writes you out of the script?
With my staff, I took a wider screen view of the challenge. The problem was that behind every great cosmetics company there was a persona — Charles Revson of Revlon, Estée Lauder. There was a real Max Factor, but he was gone. But the idea still needed Mahoney’s approbation. In the NSI corporate boardroom 32 floors up at 277 Park Avenue, I laid it out. When I finished, Mahoney asked about Halston: “What kind of guy is he?”“That’s not what I asked. What kind of guy is he?”
From there, things moved at warp speed. The guy who came out of the woodwork with a license for a Halston fragrance was bought out for peanuts. On Oct. 2, 1973, I called a press conference at “21” to announce the deal.
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