Madewell is moving into the activewear space:
Author:Dara PrantPublish date:May 14, 2019Updated onMay 14, 2019Madewell is moving into the activewear space — well, sort of. The J. Crew-owned retailer has teamed up with Outdoor Voices to create a fresh take on the lifestyle brand's popular OV Kit this spring. After all, it can be difficult to actually do things in jeans.
"We're excited to partner with such a fun and reputable activewear brand like Outdoor Voices," said Madewell's Head of Design, Joyce Lee, in an official statement. "Going forward we will continue to serve as a destination for our customers to discover new products from brands we love across different categories, activewear being one of them."
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