Utah is working through the bumps of recovery but is headed “generally in a good direction,” said Vicki Varela, who oversees strategy and execution of the state’s tourism and film economies as managing director of the Utah Department of Tourism.
from the Kem C. Gardner Policy Institute show visitor spending, tourism jobs and other metrics largely had recovered to pre-pandemic levels in 2021.
Utah’s 29 counties saw visitor spending decreased by 13.5% on average, even with five smaller counties pulling in more dollars.Hotels took a hit across the state, with occupancy rates decreasing about 21% on average and average daily room rates dropping an average of 10%. Job numbers vary by county. They increased between 2020 and 2021 in every county but San Juan and were up 7.4% on average compared to 2019.
Technology also had started filling in some gaps before people started to realize it couldn’t replace face-to-face interaction, he said.
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