The camaraderie among the women of Ganni gives every outing the feel of an event
Team Ganni. From left, Ditte Reffstrup, Louise du Toit, Shila Gaonkar, Brooke Huseby, Imani Randolph, Katy Russ, and Jess Green. Photo: David Williams for New York Magazine When the dictionary catches up to the Ganni girls, a group of them will be a charm , or maybe a flamboyance . When they stalk the streets of Soho, heads turn. They are leopard spotted, tiger striped, and flower dappled, often all at once. As they head for lunch, a charm of seven, people stop to stare.
Its wares are more affordable than much of what goes by the name of “contemporary fashion” , more responsible than fast fashion , and more fun than much of what lines the racks of boutiques. The team overseeing these twin launches is small, dedicated, and, unusually, nearly all female. . A working lunch — vegan tacos with the guacamole regrettably in single-use plastic, but what can you do? — is an afternoon out. A national store-launch strategy is a cross-country road trip: Each member will take a turn behind the wheel, dragging a kiosk of Ganni goods and stopping off at sights and supportive shops along the way.
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