Residents of Chalcot Crescent in the picturesque Primrose Hill are up in arms over a new 'Paddington Bear' Airbnb which is being launched on the street.
Locals in one of London 's most affluent areas have accused Airbnb of 'pimping' out their street to tourists, after it was made famous by the Paddington Bear movies.
Airbnb have said it is a 'temporary feature' and that the 'space will be restored in a matter of weeks'. The company stressed that in the marketing campaign for the competition, the location of the Airbnb was not disclosed and they have received a great deal of positive feedback from residents. Mary Portas OBE is among the locals who penned a letter to Airbnb complaining they're 'tired' of having their street 'pimped' by companies for profit
Read More I thought I'd moved into my dream home in Notting Hill: The hell of living in an Insta-famous house But they say the Airbnb is a 'step too far'. 'We found out from a letter that it was a done deal, but no one felt there was any reason to inform anyone on the street.'They are going to use the whole backdrop; they are using our street to promote their product.'Scaffolding is currently surrounding the Paddington Bear Airbnb which three families will have the chance to spend a night in as part of a competition
'Overall, we are getting tired of feeling that our street is being pimped by corporations for their profit.' 'This donation will support local projects such as the Open House Project, which is aimed at elderly people, a flagship food programme that provides for people in need, and the upkeep of the Primrose Hill Community Library.'
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