Kadokawa Corporation's anime hit, Oshi no Ko, has surpassed even isekai titles in earnings. The dark idol drama has generated over ¥9 billion ($60 million) since April 2023, making it a blockbuster success. While isekai series like Overlord, Re:Zero, and KonoSuba remain strong performers for Kadokawa, Oshi no Ko's popularity highlights the growing appeal of the idol genre.
Japan’s Kadokawa Corporation is responsible for some of the biggest titles in isekai anime including Sword Art Online, Overlord, KonoSuba, and Re:Zero. Going as far back as the 1970s, the family-owned company became a pioneer of the “media-mix” strategy—publishing books, including manga, that could be adapted into films and TV shows.
Oshi no Ko: a Blockbuster Hit That Tops Even Isekai The Dark Idol Drama Generates Massive Earnings A bittersweet, often dark story about life in the idol music industry, Oshi no Ko debuted as a manga in Weekly Young Jump in 2020, illustrated by Mengo Yokoyari and written by Aka Akasaka. Kadokawa played a key role in the production and distribution of the Oshi no Ko TV anime and recently acquired Doga Kobo, the animation studio behind the series. Now, it appears those investments have paid off.
Kadokawa’s Isekai Powerhouses A Bright Future for Anime Close While Oshi no Ko stands as Kadokawa’s top earner, some familiar titles are also prominent in the fiscal report. Fantasy-themed isekai series have long been a specialty for Kadokawa, so it’s no surprise that Delicious in Dungeon, Overlord, Re:Zero − Starting Life in Another World, and KonoSuba: God’s Blessing on This Wonderful World! still rank among the company's top revenue-generating anime.
ANIME KADOKAWACORP Oshi NO KO ISEKAI IDOL JAPANESE ENTERTAINMENT
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