For narrative features, a debut at a fall festival often is considered the best path to Oscars glory. But when it comes to docs, most succeed with much earlier starts
; and Netflix timely political docsFilm gurus love to tell you that a Sundance rejection isn't the end of the world. And it isn't. But the numbers don't lie: It's an uphill battle for Oscar if you don't start in Park City.
An alternative strategy to starting at Sundance? Launch in the fall at a major festival such as Telluride, Toronto, Venice or the International Documentary Film Festival Amsterdam, resist the urge to qualify for Oscar right away and spend a full calendar year building buzz. The scenic route paid off this year for John Chester'sSony Pictures Classics handled the U.S.
"It's been a long road," says SPC co-founder Tom Bernard. "To me, the most important thing with the Oscars is just to get people to watch the film. I don't believe that you're going to convince an Academy member with a big ad or robocalls. It's all about, 'I have to see it.' That's howThe 15-month route also was taken by recent nominees such as Talal Derki'sFinding Vivian Maier.
tried in 2018, blowing its epic 46-years-in-the-making story with an ill-advised one-month Oscar campaign after its November premiere.
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