“Hollywood loves celebrating itself, reveling in its own mythos,” writes rilaws. ”Box office returns are nice—as are perks and bonuses and dividends—but can you really put a price on legacy?”
The box office failure of so many niche films suggests a disheartening sea change in culture, one greeted breathlessly—perhaps even gleefully—by some in the industry’s commentariat class. Maybe, as those pundits suggest, we should stop wringing our hands about this shift and face the couch-bound future with a kind of tech optimism.
Which would be a loss for everyone. The studios would forsake whatever value acclaim confers on their company. Artists would lose the opportunity to, well, be artists on the scale that best fits their vision. Audiences would be denied intellectually, emotionally, even politically challenging work.
The most immediate challenge in preserving the fall movie tradition is convincing the megacorporations who own a large swath of the industry that there is something to gain with loss-leader filmmaking, as was the calculation of the studios of old.
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