Osamu Suzuki, who led Japan's Suzuki Motor for over four decades and played a pivotal role in establishing India's thriving auto market, has passed away at the age of 94. He was known for his frugal practices, steering the company with a tight grip into its success story beyond its initial market of minivehicles.
Osamu Suzuki, an ingenious pennypincher who led Japan ’s Suzuki Motor for more than four decades and played a key role in turning India into a flourishing auto market, has died aged 94.
“Forever,” or “until the day I die,” were signature humorous responses with which he parried queries about how long he would stay at the company, on which he retained a tight grip into his 70s and 80s. The former banker joined the company founded by her grandfather in 1958 and worked upwards through the ranks to become president two decades later.
Maruti needed a foreign partner but early collaboration with Renault fell through as the sedan being considered was deemed too expensive and insufficiently fuel-efficient for domestic needs. Today, Maruti Suzuki majority-held by Suzuki Motor, still commands roughly 40% of India’s car market.
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