Pre-sale of the new limited-edition cookie flavor began on Jan. 11.
"For over a century, OREO has brought fun, playful experiences to fans and we will continue to do just that as we celebrate our 110th birthday," said Sydney Kranzmann, Oreo's U.S. brand manager, in a statement."Our celebration is inspired by the magical birthday moment that spans generations and cultures … when you close your eyes, blow out the candles, and make a wish.
Oreo has a bunch of other celebrations in mind for this big birthday, including a new television spot and a sweepstakes dedicated to granting wishes, with prizes including a baking class with Dominique Ansel and much more. Oreo is no stranger to releasing new flavors to celebrate seasons or events, and just this month launched both toffee crunch and ultimate chocolate lovers varieties. We can’t have too much of a good thing though, and Oreo is absolutely a good thing. So, keep those new flavors coming!