Former Oregon Football quarterback and current Denver Broncos rookie Bo Nix is among the top-10 most influential players out of this latest NFL Draft.
The study analyzed the social media accounts of the 257 picks from April’s draft to establish the number of followers, the average number of post interactions, and the overall reach each account has. Also studied was the estimated earnings each draftee can acquire through sponsored posts on Instagram, should they decide to monetize their account.) potential, that some forget professional athletes have had the ability to monetize themselves for decades.
Oregon quarterback Bo Nix throws down field against Oregon State during the second quarter at Autzen Stadium Friday, Nov. 24, 2023 in Eugene. / Chris Pietsch/The Register-Guard / USAhas nearly 350,000 followers on Instagram. That places him in position to make an estimated $4,672 for a single post to the social media site.
Other Oregon draftees in the top 100: No. 37 Troy Franklin and No. 70 Jackson Powers-Johnson .quarterback and current Minnesota Vikings rookie J.J. McCarthy. The No. 10 overall pick boasts an Instagram following of 550,000 and receives an average of 94,000 likes per post on the platform.
"With the NFL being the most attended and the most profitable sports league in the US, its newest stars constitute great assets for their teams in a multitude of ways, including ones off of the field," Josh Lingenfelter of Vegas Gems said. "With their mammoth followings, these top ten influential NFL prospects have the potential to build brands for themselves, as well as contributing to the sport as a whole, and to their franchises.
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