Dan Lanning finds value in Colorado head coach Deion Sanders' impact on the sport.
. The site also notes that all four of Colorado's games this season are in the top 10 most watched through Week 4.
In fairness to Lanning, he wasn't the only one engaging in pregame trash talk. Oregon released a video showing Colorado players talking trash to the Ducks before the game. Lanning isn't the first coach to take shots at Prime since he started his college coaching career at Jackson State., failed at their attempts to win a verbal battle against Sanders. What separates Lanning from the rest is his team had enough talent to silence the Buffaloes.
Coach Prime's team is a draw as evidenced by the massive ratings on their games over the first four weeks of the season. With ESPN's cameras rolling in their locker room, no leap to say that Lanning knew people would be watching, and why.
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