Orchids and onions: New VW GTI ad, bending time with Ogilvy's power of Vrr-pha

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Orchids and onions: New VW GTI ad, bending time with Ogilvy's power of Vrr-pha
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The new commercial for the just announced Golf GTI will hit the spot with its intended audience, petrol-heads of all ages and genders.

Let’s start out with a declaration of possible conflict of interest, I am a car fan and having driven one for more than 25 years, a lover of most things Volkswagen. So, any new VW ad would catch my attention. But, honestly, I do try my best to check my prejudices at the door when reviewing such ads and whether or not to give them an Orchid . Yet, the new commercial for the just announced Golf GTI will hit the spot with its intended audience, petrol-heads of...

A great piece of marketing for a legendary product. So, another Orchid to VW and to Ogilvy, its agency of many years standing. We see a flight attendant in the smart Emirates uniform, producing cue cards telling us Dubai is there, waiting for our business.

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