[SAN FRANCISCO] Oracle's preliminary interest in making a bid for TikTok, on first glance, looks like an awkward fit - the 43-year-old software giant best known for legacy corporate databases and the music-video sharing app beloved by teens seem as different as two companies can be. Read more at The Business Times.
While Microsoft at first seemed like an unlikely suitor, the company already has consumer-facing units - gaming platform Xbox and LinkedIn, a social network for business professionals. Oracle and Microsoft are peers founded in the 1970s, but Microsoft has seen a resurgence because of its success in cloud computing. Oracle, meanwhile, has experienced stagnant sales and reduced relevance, and could badly use a win in the cloud-services market.
Oracle is"one of the other players with the infrastructure to support an ecosystem and user base as massive as TikTok", said Daniel Elman, an analyst at Nucleus Research. Forgoing payments to external cloud vendors could save TikTok"billions annually", he said. The unit has struggled since the European Union's data-privacy law, GDPR, went into effect in 2018, and the company curtailed its practice of tracking consumers in the region. Facebook also changed its ad-targeting practices after the Cambridge Analytica data scandal, making it harder for third parties like Oracle to help advertisers find niche audiences. Oracle fired around 5 per cent of the division's staff in 2018.
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