OEG has invested in Southern Entertainment, a company that oversees a slate of country music festivals.
Opry Entertainment Group has acquired a majority interest in the North Carolina-based live events, hospitality and production company Southern Entertainment, whose portfolio of owned or promoted live music events includes the country music festivals Carolina Country Music Fest , Barefoot Country Music Fest , Lovin Life Music Fest , Greenville Country Music Fest and the upcoming Field & Stream Outdoor Music Fest, which will launch this year in Winnsboro, S.C.
For OEG, a subsidiary of Ryman Hospitality Properties, the new investment marks an additional expansion of its footprint in the live music space. OEG’s portfolio includes not only iconic country music mainstay the Grand Ole Opry and the Ryman Auditorium, but also WSM Radio and newer additions including the Blake Shelton-inspired Ole Red brand and the Luke Combs-inspired venue, bar and restaurant Category 10. In 2022, Ryman Hospitality Properties completed athat includes iconic Austin, Tex.
One of the biggest priorities for Southern Entertainment this year is the inaugural Field & Stream Music Fest, which is slated for Oct. 3-5 with headliners including Eric Church and Miranda Lambert; the festival is co-produced by Field & Stream
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